Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
The Mercuro Event Industry Interview Series: Crafting an Effective RFP with Candy Adams
In this expert Q&A session hosted by Al Mercuro, Candy Adams (The Booth Mom®) shares insider advice on crafting effective RFPs for custom trade show exhibits. Discover key tips on budgeting, timelines, sustainability, and selecting the right exhibit house partner. Ideal for marketers, procurement teams, and first-time exhibitors planning high-impact trade show programs.
Genesis Exhibits Launches “Trade Show Maestro” Custom GPT
Genesis Exhibits launches Trade Show Maestro, an AI-powered, no cost, custom GPT tool delivering expert trade show marketing guidance for booth design, show selection, budgeting, logistics, and sustainable strategies. Built on 40+ years of industry insight, it’s a smart solution for experienced marketers and new event pros planning exhibits, branded installations, or mobile activations.
The Mercuro Event Industry Interview Series: Glenn Diehl on EMS 2025
Join us for an insightful conversation with Glenn Diehl, CEO/President of Genesis Exhibits-Apprupo, as he shares highlights from the Experiential Marketing Summit. With 40+ years of expertise in trade shows, brand storytelling, and sustainable design, Glenn discusses what’s next for experiential marketing and strategic brand engagement.
Cut the Fluff: Keeping Trade Show Marketing Clear, Credible and Impactful
Avoiding "marketing fluff" is key to trade show exhibitor success. Here we offer practical tips for clear, credible messaging that connects with attendees. Learn how to ditch vague buzzwords, communicate real value, design with intention, and train your trade show booth staff for authentic conversations that convert.
The Newbie Exhibitor’s Guide to Choosing the Right Trade Show
Not all trade shows are created equal. While some attract a broad audience with general appeal, others cater to specific industries, markets, or even niche customer segments. Choosing the right one means gaining access to decision-makers who are already interested in your products or services.
The Mercuro Event Industry Interview Series: Understanding Disability Inclusion
In this session, we will be discussing the critical topic of disability inclusion with Rosemarie Rossetti, Ph.D. Dr. Rossetti is the founder and CEO of Rossetti Enterprises, a company she established in 1997. However, it was a life-altering event in 1998 that redefined her path.
The Hidden Cost of Procrastination: Maximizing Your Trade Show ROI
As event industry veterans with over 35 years of experience in designing custom trade show booths, we've seen firsthand how procrastination can significantly impact an exhibitor's return on investment (ROI). Consider the importance of proactive planning and how it can make or break your trade show success.
![Trade Show vs Digital [Marketing]: Maximizing Your Marketing Budget](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/1724770932163-YI8ISVBI7LAL4Y8PI5YH/GettyImages-1061522398.jpg)
Trade Show vs Digital [Marketing]: Maximizing Your Marketing Budget
Certainly, companies are constantly seeking the most effective ways to market their products and services. While digital marketing has become increasingly popular over the past two decades, trade show marketing remains highly relevant and continues to offer unique advantages that shouldn't be overlooked.
Is Artificial Intelligence Transforming the Event Industry?
Artificial Intelligence (AI) may be revolutionizing the event industry, offering innovative solutions for trade shows, live events, and exhibitions. Industry veterans and experts highlight AI's potential to transform pre-event planning, networking, and post-event lead follow-ups. From AI-powered apps like BackTrack that streamline lead management at trade shows to immersive technologies enhancing event experiences, AI is rapidly becoming an indispensable tool for event professionals.
Al Mercuro Appointed to High-Level Event Industry Advisory Role
Genesis Exhibits is thrilled to announce the advancement of our own Al Mercuro to the newly established role of Strategic Marketing & Client Engagement Advisor. This high-level position marks a significant step forward in Genesis Exhibits’ commitment to fostering innovation and driving positive change within the company and event industry at large.
Illuminate Your Next Trade Show Display with LED Video Walls
An innovative and eye-catching design element that has taken the trade show industry by storm is the trade show exhibit LED video wall. Incorporating an LED video wall into your trade show booth design offers numerous advantages that can elevate your brand's presence and leave a lasting impression on attendees.
Top Trade Show Marketing Strategies of 15 Powerhouse Businesses
Explore the exemplary approaches of 15 highly relevant companies across diverse industries, highlighting their participation in specific trade shows, the successful trade show marketing strategies they employ, and the cutting-edge event technologies that set them apart from their competition.
The Evolution of Trade Shows: A Journey Through Time
Trade shows have long been pivotal platforms for businesses to showcase their products and services, connect with potential customers, and network with industry peers. Here we delve into the rich history of trade shows, tracing their evolution from early marketplaces to the sophisticated, global events we know today.