Our blog.

Informative. Sometimes disruptive. Maybe even a bit snarky.

Always worth it.

National Trade Show Alliance Board Member Al Mercuro
Live Events, Event Industry, Trade Shows, Experiential Marketing, Event Industry Honors, In-Person Events, Meetings, Custom Trade Show Exhibits Frank A Cavaluzzi Live Events, Event Industry, Trade Shows, Experiential Marketing, Event Industry Honors, In-Person Events, Meetings, Custom Trade Show Exhibits Frank A Cavaluzzi

National Trade Show Alliance Board Member Al Mercuro

On behalf of our entire Genesis Exhibits family, I am thrilled to recognize our own Al Mercuro as the newest member of the National Trade Show Alliance (NTSA) Board of Directors.

Read More
Recognizing Trade Show Industry Excellence: Robert Diehl
Live Events, Event Industry, Trade Shows, Event Industry Awards, Experiential Marketing, Custom Trade Show Exhibits Frank A Cavaluzzi Live Events, Event Industry, Trade Shows, Event Industry Awards, Experiential Marketing, Custom Trade Show Exhibits Frank A Cavaluzzi

Recognizing Trade Show Industry Excellence: Robert Diehl

The Experiential Designers & Producers Association (EDPA) Future Leaders Program honors the best and brightest young professionals who are already making a difference with their day-to-day contributions and thought leadership. Genesis Exhibits is proud to acknowledge our own Robert “Bobby” Diehl as one of the newly awarded recipients of this honor.

Read More
What Marketers Want [Mind Reading for Vendors]
Experiential Marketing, Branding, Business Strategy, Marketing Strategy Glenn Diehl Experiential Marketing, Branding, Business Strategy, Marketing Strategy Glenn Diehl

What Marketers Want [Mind Reading for Vendors]

We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?

Read More
What Does Hybrid Really Mean Anyway?
Experiential Marketing, Virtual Exhibits, Hybrid Events, Technology, Marketing Strategy Glenn Diehl Experiential Marketing, Virtual Exhibits, Hybrid Events, Technology, Marketing Strategy Glenn Diehl

What Does Hybrid Really Mean Anyway?

This word, hybrid, requires an extensive and serious treatment. A proper understanding of its various meanings being thrown around the business community and, in particular, the marketing world, is crucial to charting an effective plan.

Read More