Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
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From Grassroots to Green Booths: How Earth Day Sparked Trade Show Sustainability
Discover how Earth Day sparked a sustainability shift in the trade show and event marketing world. From reusable trade show booths and LED backwalls to eco-friendly swag and carbon-conscious shipping, the industry is evolving. Explore how brands now use Earth Day to showcase green innovations and rethink their exhibit strategies for a healthier planet.
Cut the Fluff: Keeping Trade Show Marketing Clear, Credible and Impactful
Avoiding "marketing fluff" is key to trade show exhibitor success. Here we offer practical tips for clear, credible messaging that connects with attendees. Learn how to ditch vague buzzwords, communicate real value, design with intention, and train your trade show booth staff for authentic conversations that convert.
Trade Show Booth Rentals Make Good Sense
Discover why renting a trade show booth is a cost-effective, flexible, and smart alternative to purchasing, especially during unpredictable economic times. Learn how rentals offer financial savings, design adaptability, and reduced logistical burdens while supporting sustainability and keeping your brand ahead of industry trends. A strong alternative to purchasing and storing an exhibit.
Cybersecurity at Trade Shows: Dos and Don’ts for Event Professionals
Stay cyber-safe at trade shows! This guide covers essential cybersecurity dos and don’ts for event organizers, exhibitors, and attendees. Learn how to secure Wi-Fi, protect data, avoid phishing scams, and prevent device theft. From VPNs to strong passwords, these expert tips help safeguard your digital presence and ensure a secure event experience.
Erik the Red: Ethical Marketing Strategist or Master of Manipulation?
One of history’s most intriguing examples of early Marketing Strategy comes from the 10th-century Norse explorer Erik the Red, who famously named a desolate, ice-covered land Greenland to attract settlers. Was this an act of brilliant but honest branding, or did Erik cross the ethical line into manipulation and misinformation?
The Evolving and Controversial Role of DEI in Trade Show Marketing
Explore how Diversity, Equity, and Inclusion (DEI) continues to reshape trade shows and events around the globe. From inclusive exhibit design and diverse speaker lineups to equitable hiring and supplier partnerships, DEI drives innovation and audience engagement. Discover its challenges, benefits, and why inclusive events lead to stronger brands and broader market reach.
SEARCH Foundation Supporting Event Profs During LA Wildfires
The devastating Los Angeles wildfires have caused historic damage, impacting thousands and leaving event professionals in crisis. The SEARCH Foundation, founded in 1997, has mobilized to provide immediate relief, including financial aid, shelter resources, and crisis support. Donations are critical to fund essential needs like food and housing. Join SEARCH 100 or donate today to help rebuild lives. Learn more and contribute now.
Announcing the Eventex 2025 Event Industry Trends Report
Discover the key insights from the 2025 Event Industry Trends Report. Published by Eventex, the global leader in event and experience marketing recognition, the report highlights pivotal trends shaping the future of events: the transformative role of AI and technology, the rising importance of sustainability, and the demand for high-quality content to create unforgettable experiences.
Hiring Your Trade Show Marketing Dream Team
When it comes to trade show marketing, your booth is your stage, your products are the stars, and the event professionals you hire? Well, they are the directors, set designers, and crew that make the magic happen. Choosing the right team can be the difference between a show-stopping performance and a flop. So, what should you look for when hiring these behind-the-scenes heroes?