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Informative. Sometimes disruptive. Maybe even a bit snarky.
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Are Trade Show Marketing Costs on the Rise?
Rising labor, freight, and drayage costs are reshaping trade show budgets, driven by post-pandemic labor shortages and supply chain pressures. Exhibitors face higher rates and tough participation choices, while industry groups push training and advocacy. Smart planning, modular design, and collaboration can help control costs and sustain event success.
The Newbie Exhibitor’s Guide to Choosing the Right Trade Show
Not all trade shows are created equal. While some attract a broad audience with general appeal, others cater to specific industries, markets, or even niche customer segments. Choosing the right one means gaining access to decision-makers who are already interested in your products or services.