Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
Trade Show Marketing Boots on the Ground
International companies face unique challenges when exhibiting in the U.S., from union rules and drayage to design expectations and storage logistics. Genesis Exhibits helps global brands succeed at U.S. trade shows with turnkey exhibit design and build solutions, 35+ years of expertise, and a trusted partner network across Europe, Asia, and Oceania.
Are Trade Show Marketing Costs on the Rise?
Rising labor, freight, and drayage costs are reshaping trade show budgets, driven by post-pandemic labor shortages and supply chain pressures. Exhibitors face higher rates and tough participation choices, while industry groups push training and advocacy. Smart planning, modular design, and collaboration can help control costs and sustain event success.