Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
AssetPRO: The Exhibit Management Advantage Exhibitors Need Now
The trade show floor delivers unmatched B2B marketing impact, but behind every successful exhibit is an enormous operational challenge. With smaller teams, tighter budgets, and unpredictable supply chains, exhibitors need smarter solutions. AssetPRO from Genesis Exhibits is a comprehensive online exhibit management system that combines powerful digital tools with full-service asset care.
Trade Show Marketing Boots on the Ground
International companies face unique challenges when exhibiting in the U.S., from union rules and drayage to design expectations and storage logistics. Genesis Exhibits helps global brands succeed at U.S. trade shows with turnkey exhibit design and build solutions, 35+ years of expertise, and a trusted partner network across Europe, Asia, and Oceania.
Are Trade Show Marketing Costs on the Rise?
Rising labor, freight, and drayage costs are reshaping trade show budgets, driven by post-pandemic labor shortages and supply chain pressures. Exhibitors face higher rates and tough participation choices, while industry groups push training and advocacy. Smart planning, modular design, and collaboration can help control costs and sustain event success.
GPS Tracking Tech for Trade Show Exhibit Shipments in the Event Industry
GPS tracking technology has emerged as a game-changer, ensuring that trade show exhibitors, organizers and show labor can track shipments in real-time. Among the leading solutions in this space, Tive's products stand out for their advanced features and reliability.
Event Industry Rebounds, Pitfalls and New Tech
As in many sectors, there is a severe shortage of materials required for trade show booth construction. Here’s how Genesis navigates the Supply Chain storm.