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From Grassroots to Green Booths: How Earth Day Sparked Trade Show Sustainability
Discover how Earth Day sparked a sustainability shift in the trade show and event marketing world. From reusable trade show booths and LED backwalls to eco-friendly swag and carbon-conscious shipping, the industry is evolving. Explore how brands now use Earth Day to showcase green innovations and rethink their exhibit strategies for a healthier planet.
Cut the Fluff: Keeping Trade Show Marketing Clear, Credible and Impactful
Avoiding "marketing fluff" is key to trade show exhibitor success. Here we offer practical tips for clear, credible messaging that connects with attendees. Learn how to ditch vague buzzwords, communicate real value, design with intention, and train your trade show booth staff for authentic conversations that convert.
Trade Show Booth Rentals Make Good Sense
Discover why renting a trade show booth is a cost-effective, flexible, and smart alternative to purchasing, especially during unpredictable economic times. Learn how rentals offer financial savings, design adaptability, and reduced logistical burdens while supporting sustainability and keeping your brand ahead of industry trends. A strong alternative to purchasing and storing an exhibit.
Cybersecurity at Trade Shows: Dos and Don’ts for Event Professionals
Stay cyber-safe at trade shows! This guide covers essential cybersecurity dos and don’ts for event organizers, exhibitors, and attendees. Learn how to secure Wi-Fi, protect data, avoid phishing scams, and prevent device theft. From VPNs to strong passwords, these expert tips help safeguard your digital presence and ensure a secure event experience.
Erik the Red: Ethical Marketing Strategist or Master of Manipulation?
One of history’s most intriguing examples of early Marketing Strategy comes from the 10th-century Norse explorer Erik the Red, who famously named a desolate, ice-covered land Greenland to attract settlers. Was this an act of brilliant but honest branding, or did Erik cross the ethical line into manipulation and misinformation?
The Evolving and Controversial Role of DEI in Trade Show Marketing
Explore how Diversity, Equity, and Inclusion (DEI) continues to reshape trade shows and events around the globe. From inclusive exhibit design and diverse speaker lineups to equitable hiring and supplier partnerships, DEI drives innovation and audience engagement. Discover its challenges, benefits, and why inclusive events lead to stronger brands and broader market reach.
SEARCH Foundation Supporting Event Profs During LA Wildfires
The devastating Los Angeles wildfires have caused historic damage, impacting thousands and leaving event professionals in crisis. The SEARCH Foundation, founded in 1997, has mobilized to provide immediate relief, including financial aid, shelter resources, and crisis support. Donations are critical to fund essential needs like food and housing. Join SEARCH 100 or donate today to help rebuild lives. Learn more and contribute now.
Genesis Exhibits Wins Award for NACS BlueTriton Project
Genesis Exhibits Wins 2024 beMatrix Award for BlueTriton Build at NACS Show! The innovative trade show exhibit transformed a single space into a dynamic, multi-brand experience, featuring cutting-edge LED walls, immersive brand storytelling, and tailored client engagement. Recognized for “Most Innovative Use of beMatrix Products,” Genesis Exhibits sets a new standard in event design.
Announcing the Eventex 2025 Event Industry Trends Report
Discover the key insights from the 2025 Event Industry Trends Report. Published by Eventex, the global leader in event and experience marketing recognition, the report highlights pivotal trends shaping the future of events: the transformative role of AI and technology, the rising importance of sustainability, and the demand for high-quality content to create unforgettable experiences.
EDPA Future Leader Spotlight: Aaron Diehl
Genesis Exhibits celebrates Aaron Diehl, Account Director, named an EDPA Future Leader for his exceptional contributions to experiential marketing. Aaron excels in innovative booth design, event logistics, and exhibit management, delivering outstanding results with an entrepreneurial mindset. Congratulations to Aaron and all the 2024 honorees for shaping the event industry's future!
Hiring Your Trade Show Marketing Dream Team
When it comes to trade show marketing, your booth is your stage, your products are the stars, and the event professionals you hire? Well, they are the directors, set designers, and crew that make the magic happen. Choosing the right team can be the difference between a show-stopping performance and a flop. So, what should you look for when hiring these behind-the-scenes heroes?
Al Mercuro Recognized by Event Industry Peers
It’s official. Our own Al Mercuro has received multiple event industry awards via Eventex. Based on his extensive experience and contributions, Al has been voted into three categories in total. The Eventex index recognizes outstanding individuals whose creativity, vision, and capacity for innovation continue to drive the events industry forward.
Top Experiential Marketing Strategies for Biotechnology Companies
By implementing targeted experiential marketing strategies, biotechnology companies can effectively communicate their offerings, demonstrate the impact of their technologies, and foster lasting relationships. We’ve put together some of the top experiential marketing strategies for biotechnology companies looking to stand out in their field.
The Mercuro Event Industry Interview Series: Frank Supovitz on Crisis Management
Today, I am thrilled to present my recent interview with a remarkable man, associate and friend. We welcome award-winning event producer Frank Supovitz. Frank has been at the helm of some of the nation’s most prestigious, widely viewed and well-attended sports and entertainment events for more than 35 years.
The Newbie Exhibitor’s Guide to Choosing the Right Trade Show
Not all trade shows are created equal. While some attract a broad audience with general appeal, others cater to specific industries, markets, or even niche customer segments. Choosing the right one means gaining access to decision-makers who are already interested in your products or services.
The Mercuro Event Industry Interview Series: Understanding Disability Inclusion
In this session, we will be discussing the critical topic of disability inclusion with Rosemarie Rossetti, Ph.D. Dr. Rossetti is the founder and CEO of Rossetti Enterprises, a company she established in 1997. However, it was a life-altering event in 1998 that redefined her path.
The Hidden Cost of Procrastination: Maximizing Your Trade Show ROI
As event industry veterans with over 35 years of experience in designing custom trade show booths, we've seen firsthand how procrastination can significantly impact an exhibitor's return on investment (ROI). Consider the importance of proactive planning and how it can make or break your trade show success.
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Trade Show vs Digital [Marketing]: Maximizing Your Marketing Budget
Certainly, companies are constantly seeking the most effective ways to market their products and services. While digital marketing has become increasingly popular over the past two decades, trade show marketing remains highly relevant and continues to offer unique advantages that shouldn't be overlooked.
The Mercuro Event Industry Interview Series: Strategic Trade Show Giveaways
Recently, I had the opportunity to discuss the topic of trade show giveaways with leading promotional product professional Rama Beerfas, CTSM, MAS with Lev Promotions. Rama has been crafting marketing solutions that fuel “Strategic Memorability™” since 2002.
Sustainable Event Solutions: Industry Leaders Share Insights and Progress
As an active member of the EDPA Sustainability Committee, led by Jim Obermeyer, I proposed last year that our industry needed to be more proactive in setting standards for all exhibit houses. By the year 2035, it is essential to have these standards firmly in place as they design and fabricate exhibits.