Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
From Grassroots to Green Booths: How Earth Day Sparked Trade Show Sustainability
Discover how Earth Day sparked a sustainability shift in the trade show and event marketing world. From reusable trade show booths and LED backwalls to eco-friendly swag and carbon-conscious shipping, the industry is evolving. Explore how brands now use Earth Day to showcase green innovations and rethink their exhibit strategies for a healthier planet.
Trade Show Booth Rentals Make Good Sense
Discover why renting a trade show booth is a cost-effective, flexible, and smart alternative to purchasing, especially during unpredictable economic times. Learn how rentals offer financial savings, design adaptability, and reduced logistical burdens while supporting sustainability and keeping your brand ahead of industry trends. A strong alternative to purchasing and storing an exhibit.
Sustainable Event Solutions: Industry Leaders Share Insights and Progress
As an active member of the EDPA Sustainability Committee, led by Jim Obermeyer, I proposed last year that our industry needed to be more proactive in setting standards for all exhibit houses. By the year 2035, it is essential to have these standards firmly in place as they design and fabricate exhibits.
Al Mercuro Appointed to High-Level Event Industry Advisory Role
Genesis Exhibits is thrilled to announce the advancement of our own Al Mercuro to the newly established role of Strategic Marketing & Client Engagement Advisor. This high-level position marks a significant step forward in Genesis Exhibits’ commitment to fostering innovation and driving positive change within the company and event industry at large.
Advantages of Reusable, Custom-Modular Trade Show Exhibit Systems
Traditionally, many companies have relied on single-use, build-and-burn booths for trade shows, which are designed for one-time use before disposal. However, the growing awareness of environmental concerns and the need for cost efficiency has led to a shift towards reusable, custom-modular trade show exhibit systems, particularly in the United States.