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Informative. Sometimes disruptive. Maybe even a bit snarky.
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When Things Go Wrong at a Trade Show: The Real Value of an Event Partner
Trade shows rarely go exactly according to plan. Freight disappears, flooring gets misplaced, technology fails and schedules change. The real measure of an event partner isn't whether problems occur—it's how effectively they respond when they do. Drawing on firsthand experience from the show floor, this article explores why preparation, relationships and problem-solving matter when opening day is approaching.
Choosing the Right Trade Show Booth Space
Choosing booth space is one of the earliest and most important decisions an exhibitor makes. Al Mercuro explains how to evaluate booth size, configuration, location, traffic, budget, show services, logistics, and sustainability before signing the space contract.
From the Trade Show Floor to a Second Life
Genesis Exhibits and Brumark are showing how practical recovery programs can make sustainability part of everyday exhibit operations. From reusing flooring and separating materials to documenting recycling and finding responsible end-of-life pathways, the article explores how thoughtful material management can reduce landfill waste and extend the useful life of exhibit materials.
Repeat Clients Will Always Matter More Than Going Viral
After 37 years in the trade show and exhibit industry, Al Mercuro has seen technology, marketing, and client expectations change dramatically. But one thing hasn’t changed: lasting success is built on trust. In this article, Al shares how repeat clients, referrals, and decades-long relationships have shaped his career and why loyalty will always matter more than going viral.
AssetPRO: The Exhibit Management Advantage Exhibitors Need Now
The trade show floor delivers unmatched B2B marketing impact, but behind every successful exhibit is an enormous operational challenge. With smaller teams, tighter budgets, and unpredictable supply chains, exhibitors need smarter solutions. AssetPRO from Genesis Exhibits is a comprehensive online exhibit management system that combines powerful digital tools with full-service asset care.
Event Industry Rebounds, Pitfalls and New Tech
As in many sectors, there is a severe shortage of materials required for trade show booth construction. Here’s how Genesis navigates the Supply Chain storm.