Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
A Great Trade Show Booth Isn’t What Most First-Time Exhibitors Think
Many first-time exhibitors assume booth space includes the exhibit. It doesn’t. Shows sell raw floor space, often paired with pipe and drape or shell schemes that define space but don’t attract attention. This article explains why those options fall short and how professionally designed rental booths help first-time exhibitors compete effectively.
AssetPRO: The Exhibit Management Advantage Exhibitors Need Now
The trade show floor delivers unmatched B2B marketing impact, but behind every successful exhibit is an enormous operational challenge. With smaller teams, tighter budgets, and unpredictable supply chains, exhibitors need smarter solutions. AssetPRO from Genesis Exhibits is a comprehensive online exhibit management system that combines powerful digital tools with full-service asset care.
Trade Show Marketing Boots on the Ground
International companies face unique challenges when exhibiting in the U.S., from union rules and drayage to design expectations and storage logistics. Genesis Exhibits helps global brands succeed at U.S. trade shows with turnkey exhibit design and build solutions, 35+ years of expertise, and a trusted partner network across Europe, Asia, and Oceania.