AssetPRO: The Exhibit Management Advantage Exhibitors Need Now
Why Exhibit Management Is More Complex Than Ever
The trade show floor has always been one of the most dynamic spaces in B2B marketing. Face-to-face engagement, immersive brand environments, and live product demonstrations deliver unmatched impact. But behind every successful exhibit is an enormous operational lift: inventory tracking, shipping coordination, storage, cleaning, repairs, inspections, and reporting.
Today, these challenges are amplified. Marketing and events teams are smaller. Budgets are scrutinized. Supply chains remain unpredictable. And yet, expectations for flawless, on-brand experiences are higher than ever. That’s why forward-thinking exhibitors have been turning to Genesis Exhibits not only for design and fabrication, but also for ongoing asset management through our AssetPRO program.
A Smarter Way to Manage Your Exhibits
AssetPRO is Genesis Exhibits’ comprehensive, customized Online Exhibit Management System, powered by ExhibitForce. Since its launch back in 2018, it has been an instrumental part of hundreds of high-profile client success stories. It places powerful digital tools and expert support directly in your hands, giving your team complete control over your exhibit assets, whether it’s one complex island booth or an entire fleet of smaller displays traveling across the country.
With AssetPRO, clients gain:
• Real-time, easy-to-view inventory – always know what you have, where it is, and what condition it’s in.
• Online order management – request deployments, services, or shipments with just a few clicks.
• Usage history and event status tracking – see how your assets are performing across multiple shows.
• Integrated calendar features – map your entire exhibit program by date, region, or show.
• 24/7/365 access – no more waiting on emails or phone calls; your data is available whenever you need it.
• Document library and resource contacts – centralize booth instructions, graphics files, shipping details, and service notes.
It’s about turning complexity into clarity, reducing errors, and freeing your team to focus on what really matters, maximizing ROI on the show floor.
More Than Software: A Full-Service Exhibit Care Program
Technology alone isn’t enough. What makes AssetPRO uniquely valuable is that it is directly integrated with Genesis Exhibits’ full-service storage and asset management program.
When you trust Genesis Exhibits with your booth properties, everything is handled under one roof by experienced event professionals:
• Pre-Show Prep: Every asset is inspected before it ships. Graphics are checked, structures are tested, and missing parts are replaced.
• Post-Show Inspection: When your booth returns, our team carefully evaluates each component, noting wear, damage, or needed updates.
• Cleaning and Refurbishment: Panels are cleaned, surfaces are repaired, and any issues are addressed before they become problems.
• Quality Assurance: Items are re-packed and stored in show-ready condition so that the next deployment is seamless.
This closed-loop process ensures your brand always shows up at its best, while eliminating the scramble and costly surprises that too often plague trade show programs.
Scalable Solutions: From Flagship Exhibits to Fleet Programs
Exhibit management is not one-size-fits-all. Some organizations operate one large exhibit, such as a 30x30 or 40x40 island, used at a handful of annual shows. Others maintain fleet programs, with dozens of smaller 10x10 or 10x20 displays traveling simultaneously across multiple markets.
Genesis supports both with equal precision:
• For larger exhibits, our process ensures that every custom element, technology integration, and branded detail is protected, maintained, and event-ready.
• For fleet programs, AssetPRO provides the visibility and logistical control you need to manage high volumes of assets across numerous shows, divisions, or territories.
In both cases, your team can track deployments in real time, schedule events across your calendar, and rely on Genesis to handle the heavy lifting.
Why This Matters More Than Ever
Staff shortages and overextended marketing teams have become the new normal. Internal staff who once handled logistics, shipping, and exhibit prep are now focused on digital campaigns, demand generation, and sales support. Yet trade shows still demand flawless execution.
By consolidating exhibit management under Genesis Exhibits through AssetPRO, organizations achieve:
• Time efficiency: Marketing staff spend less time coordinating logistics and more time engaging customers.
• Cost control: Prevent unnecessary reprints, rush shipments, and emergency repairs by catching issues early.
• Risk reduction: Eliminate missed shipments, lost assets, or damaged graphics with proactive inspections and reporting.
• Brand consistency: Ensure every event—whether national or regional—reflects the same high-quality, on-brand presence.
• Peace of mind: Rest assured that experts are managing every detail of your investment.
Sustainability and Responsible Exhibit Management
AssetPRO is also designed with sustainability in mind. At Genesis Exhibits, our management and refurbishment services align with the EDPA ESCA EIC Sustainability Guidance for Exhibition Stand Construction. By prioritizing reuse, repair, and refurbishment, we extend the lifecycle of exhibit materials and reduce waste.
This not only lowers costs for clients but also reflects a commitment to more responsible exhibiting - an increasingly important factor for organizations reporting on ESG goals.
The Genesis Exhibits Advantage
Choosing AssetPRO means more than adopting a tool. It means securing a partner. Genesis Exhibits combines:
• Decades of industry expertise in exhibit design, production, and management
• Authorized top-tier partnerships with beMatrix and Classic Exhibits for custom-modular exhibit systems
• A national footprint with a 26,000 sf warehouse at our High Point, NC headquarters along with a presence in New York, Las Vegas, Orlando, and San Francisco
• Comprehensive support from logistics and repairs to digital asset management and fleet oversight
In short: we help exhibitors do more with less, without compromising quality or impact.
Ready to Simplify Exhibit Management?
If your team is stretched thin, now is the time to put AssetPRO to work. Genesis Exhibits is ready to become the trusted partner your program needs, delivering exhibit readiness, cost savings, and confidence at every step.
