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What Marketers Want [Mind Reading for Vendors]
Experiential Marketing, Branding, Business Strategy, Marketing Strategy Glenn Diehl Experiential Marketing, Branding, Business Strategy, Marketing Strategy Glenn Diehl

What Marketers Want [Mind Reading for Vendors]

We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?

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Stretching Your Event Marketing Budget
Branded Environments, Branded Installations, Trade Show Exhibits, Business Strategy, Mobile Tours, Rental Trade Show Exhibits Glenn Diehl Branded Environments, Branded Installations, Trade Show Exhibits, Business Strategy, Mobile Tours, Rental Trade Show Exhibits Glenn Diehl

Stretching Your Event Marketing Budget

If a client can map out a series of smaller, local events why not offer an extended rental option to stretch the budget? This does not preclude the ability to change either the design architecture and/or graphical content from event to event. The program would simply reserve the use of modular hardware components for a dedicated mobile tour of pre-planned events…all at a discounted rate.

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The Fine [Developing] Art of Virtual Selling
Virtual Exhibits, Interactive, Technology, Business Strategy, Virtual Selling Glenn Diehl Virtual Exhibits, Interactive, Technology, Business Strategy, Virtual Selling Glenn Diehl

The Fine [Developing] Art of Virtual Selling

What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?

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The Power of the Virtual Private Event
Virtual Events, Hybrid Events, Interactive, Technology, Business Strategy, Virtual Private Events Glenn Diehl Virtual Events, Hybrid Events, Interactive, Technology, Business Strategy, Virtual Private Events Glenn Diehl

The Power of the Virtual Private Event

There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.

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The Allure of a Shiny New [Event Marketing] Object
Virtual Events, Live Events, Hybrid Events, Interactive, Technology, Business Strategy, In-Person Events, Virtual Selling, Marketing Strategy, Virtual Private Events Glenn Diehl Virtual Events, Live Events, Hybrid Events, Interactive, Technology, Business Strategy, In-Person Events, Virtual Selling, Marketing Strategy, Virtual Private Events Glenn Diehl

The Allure of a Shiny New [Event Marketing] Object

In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?

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