Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
The AI Infrastructure Boom Is Creating a New Need for Branded Experiences
AI may feel digital, but the infrastructure behind it is physical. Data centers, chips, power, cooling, networking, and skilled labor all need clearer storytelling. Genesis Exhibits explores how branded installations, trade show exhibits, road shows, and interactive environments can help AI infrastructure companies explain complex systems, recruit talent, and build buyer confidence.
Perfect Is the Enemy of Good...But Not in the Way You Think
In live events, “perfect is the enemy of good” isn’t about lowering standards. It means avoiding paralysis while still pursuing excellence. Al Mercuro of Genesis Exhibits explores how progress, preparation, adaptability, and professional judgment help event teams deliver successful trade shows, exhibits, and brand experiences when perfection is impossible but excellence is essential.
The Mercuro Event Industry Interview Series: Sandy Carter on How Top Leaders Operationalize AI
In this Mercuro Event Industry Interview Series Q&A, Al Mercuro connects with global technology leader Sandy Carter on what separates real AI strategy from AI theater. The conversation explores AI adoption, monetization, agentic AI, cybersecurity, digital identity, go-to-market strategy, executive accountability, and how emerging technologies may shape the future of business, brands, communities, and human connection.
The Mercuro Event Industry Interview Series: Crafting an Effective RFP with Candy Adams
In this expert Q&A session hosted by Al Mercuro, Candy Adams (The Booth Mom®) shares insider advice on crafting effective RFPs for custom trade show exhibits. Discover key tips on budgeting, timelines, sustainability, and selecting the right exhibit house partner. Ideal for marketers, procurement teams, and first-time exhibitors planning high-impact trade show programs.
Event Industry Rebounds, Pitfalls and New Tech
As in many sectors, there is a severe shortage of materials required for trade show booth construction. Here’s how Genesis navigates the Supply Chain storm.
![What Marketers Want [Mind Reading for Vendors]](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/d6858b6e-0ea4-418d-a1be-a48d44a6ed07/Genesis-Exhibits-What-Marketers-Want-Mind-Reading-For-Vendors.jpg)
What Marketers Want [Mind Reading for Vendors]
We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?
Stretching Your Event Marketing Budget
If a client can map out a series of smaller, local events why not offer an extended rental option to stretch the budget? This does not preclude the ability to change either the design architecture and/or graphical content from event to event. The program would simply reserve the use of modular hardware components for a dedicated mobile tour of pre-planned events…all at a discounted rate.
![The Fine [Developing] Art of Virtual Selling](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/f8cde3a7-384a-4024-9ac4-911dcdfe4655/genesis-exhibits-the-art-of-virtual-selling.jpg)
The Fine [Developing] Art of Virtual Selling
What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?
The Power of the Virtual Private Event
There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.
![The Allure of a Shiny New [Event Marketing] Object](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/445c0c90-64cf-4729-b3b0-18c8b231ef7b/genesis-exhibits-2021-shiny-new-objects.jpg)
The Allure of a Shiny New [Event Marketing] Object
In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?
The Tech-Tile Experiential Marketing Challenge of 2020 and Beyond
Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.
A Lexicon Primer for the Pandemic
For better or worse our culture at large, and leadership in particular, has introduced a whole series of phrases and words we’ve heard before but now have new meaning.
Managing Through a Pandemic. Did Anyone Find the Manual?
Governments, cultures, families, and businesses all had to assess a way forward with no precedent to fall back on and no coordinating body to lead the way. In effect, we were all thrust into a setting where we made it up “on the fly”. So, how’s that going?