Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
The Fine [Developing] Art of Virtual Selling
What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?
The Power of the Virtual Private Event
There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.
The Allure of a Shiny New [Event Marketing] Object
In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?
The Tech-Tile Experiential Marketing Challenge of 2020 and Beyond
Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.
A Lexicon Primer for the Pandemic
For better or worse our culture at large, and leadership in particular, has introduced a whole series of phrases and words we’ve heard before but now have new meaning.