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Informative. Sometimes disruptive. Maybe even a bit snarky.
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Alternative Ways to Approach Face-to-Face Marketing
Trade shows are still one of the most powerful marketing tools available. But leading brands are strengthening their results by extending beyond the show floor using mobile tours, pop-ups, and semi-permanent branded installations to build momentum before, during, and after each show.
Top Experiential Marketing Strategies for Biotechnology Companies
By implementing targeted experiential marketing strategies, biotechnology companies can effectively communicate their offerings, demonstrate the impact of their technologies, and foster lasting relationships. We’ve put together some of the top experiential marketing strategies for biotechnology companies looking to stand out in their field.
Stretching Your Event Marketing Budget
If a client can map out a series of smaller, local events why not offer an extended rental option to stretch the budget? This does not preclude the ability to change either the design architecture and/or graphical content from event to event. The program would simply reserve the use of modular hardware components for a dedicated mobile tour of pre-planned events…all at a discounted rate.