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The Mercuro Event Industry Interview Series: Intel Program Manager Victor Torregroza
In this edition of The Al Mercuro Event Industry Interview Series, Victor Torregroza, Global Events Program Manager at Intel, shares how strategic frameworks, measurable KPIs, elite staff training, and disciplined experience design drive meaningful trade show ROI. From RFP precision to customer engagement, Torregroza reveals what separates average exhibits from unforgettable brand experiences.
The Mercuro Event Industry Interview Series: Crafting an Effective RFP with Candy Adams
In this expert Q&A session hosted by Al Mercuro, Candy Adams (The Booth Mom®) shares insider advice on crafting effective RFPs for custom trade show exhibits. Discover key tips on budgeting, timelines, sustainability, and selecting the right exhibit house partner. Ideal for marketers, procurement teams, and first-time exhibitors planning high-impact trade show programs.