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A Great Trade Show Booth Isn’t What Most First-Time Exhibitors Think
Many first-time exhibitors assume booth space includes the exhibit. It doesn’t. Shows sell raw floor space, often paired with pipe and drape or shell schemes that define space but don’t attract attention. This article explains why those options fall short and how professionally designed rental booths help first-time exhibitors compete effectively.
The Newbie Exhibitor’s Guide to Choosing the Right Trade Show
Not all trade shows are created equal. While some attract a broad audience with general appeal, others cater to specific industries, markets, or even niche customer segments. Choosing the right one means gaining access to decision-makers who are already interested in your products or services.