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![The Allure of a Shiny New [Event Marketing] Object](https://images.squarespace-cdn.com/content/v1/620f03a8d7fbb9155120412e/445c0c90-64cf-4729-b3b0-18c8b231ef7b/genesis-exhibits-2021-shiny-new-objects.jpg)
The Allure of a Shiny New [Event Marketing] Object
In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?
The Tech-Tile Experiential Marketing Challenge of 2020 and Beyond
Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.
A Lexicon Primer for the Pandemic
For better or worse our culture at large, and leadership in particular, has introduced a whole series of phrases and words we’ve heard before but now have new meaning.
Managing Through a Pandemic. Did Anyone Find the Manual?
Governments, cultures, families, and businesses all had to assess a way forward with no precedent to fall back on and no coordinating body to lead the way. In effect, we were all thrust into a setting where we made it up “on the fly”. So, how’s that going?