Our blog.
Informative. Sometimes disruptive. Maybe even a bit snarky.
Always worth it.
From the Trade Show Floor to a Second Life
Genesis Exhibits and Brumark are showing how practical recovery programs can make sustainability part of everyday exhibit operations. From reusing flooring and separating materials to documenting recycling and finding responsible end-of-life pathways, the article explores how thoughtful material management can reduce landfill waste and extend the useful life of exhibit materials.
Repeat Clients Will Always Matter More Than Going Viral
After 37 years in the trade show and exhibit industry, Al Mercuro has seen technology, marketing, and client expectations change dramatically. But one thing hasn’t changed: lasting success is built on trust. In this article, Al shares how repeat clients, referrals, and decades-long relationships have shaped his career and why loyalty will always matter more than going viral.