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IMTS 2026 at McCormick Place: The Modern Exhibit Is More Than a Booth
Trade Show Marketing, Trade Show Booth Design, Business Strategy, IMTS, ROI Measurement, Lead Capture, Attendee Experience Al Mercuro Trade Show Marketing, Trade Show Booth Design, Business Strategy, IMTS, ROI Measurement, Lead Capture, Attendee Experience Al Mercuro

IMTS 2026 at McCormick Place: The Modern Exhibit Is More Than a Booth

IMTS 2026 brought more than 90,000 manufacturing professionals to McCormick Place in Chicago, but the bigger story was how exhibitors connected technology, live demonstrations, expertise, and conversation. The show offered a clear reminder that today’s most effective trade show exhibits are not simply physical booths—they are strategic touchpoints within a much larger customer journey.

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