PRO TIP #1: Be Specific About the Event

Why it matters:

Context shapes relevance. The more you share about the event, the better Maestro can tailor its advice to that show's format, audience, and schedule.

Weak Prompt:

“Help with our next trade show.”

Strong Prompt:

“We’re exhibiting at CES 2026 in Las Vegas. Our startup makes wearable safety tech for older adults. Help me create a pre-show campaign targeting healthcare VCs and tech reporters.”

PRO TIP #2: Include Your Role or Experience Level

Why it matters:

A first-time exhibitor, marketing director, or field salesperson will all need different levels of explanation and support. Maestro can adapt—if it knows.

Weak Prompt:

“How do I plan a booth?”

Strong Prompt:

“I’m a first-time exhibitor with a small team and limited budget. What are the essential steps for planning a 10x10 booth at a B2B SaaS show?”

PRO TIP #3: Explain Your Main Goals

Why it matters:

Trade shows can support many objectives—brand awareness, lead gen, partnerships, media coverage. Clarifying your primary goal helps Maestro prioritize correctly.

Weak Prompt:

“Write a show plan.”

Strong Prompt:

“Our goal at InfoComm is to schedule 20 demos with AV integrators and gather 100 qualified leads. Can you build a strategy to drive traffic and secure meetings?”

PRO TIP #4: Frame the Request with a Timeline

Why it matters:

Trade show planning is deadline-driven. Maestro can tailor recommendations by how much runway you have before (or after) the show.

Weak Prompt:

“What should we do?”

Strong Prompt:

“We’re 45 days out from Dreamforce. What should our weekly priorities be from now through showtime for logistics, marketing, and sales alignment?”

PRO TIP #5: Ask for a Format

Why it matters:

Maestro can output in many formats—email copy, checklists, spreadsheets, slide decks—but it needs to know what you want.

Weak Prompt:

“Give me a checklist.”

Strong Prompt:

“Create a printable booth setup checklist for a 10x20 booth, including deadlines and responsibilities for a 3-person team.”

PRO TIP #6: Use Real Constraints

Why it matters:

Real-world limitations—like space, union labor, or no rigging—impact design and operations. Maestro can offer workarounds if it knows your constraints.

Weak Prompt:

“Help design our space.”

Strong Prompt:

“We’re in a 10x10 inline booth at NRF, no rigging or hanging signs allowed. How can we still make the space visually impactful and support live demos?”

PRO TIP #7: Prompt for Strategy Before Tactics

Why it matters:

Starting with tactics (e.g. “write a flyer”) without a strategy may lead to ineffective execution. Let Maestro guide you toward the “why” before the “what.”

Weak Prompt:

“Write a giveaway flyer.”

Strong Prompt:

“We want to drive qualified retail buyers to our booth. What giveaway strategy works best for that audience? Once we choose, help me write the flyer.”

PRO TIP #8: Tell Maestro Who Your Audience Is

Why it matters:

Different audiences respond to different language, pain points, and CTAs. Maestro adjusts tone and content to speak directly to your targets.

Weak Prompt:

“Write a promo post.”

Strong Prompt:

“Write a LinkedIn post targeting HR tech buyers, inviting them to visit our booth at SHRM for a live demo of our benefits platform.”

PRO TIP #9: Ask for Suggestions, Then Drill Down

Why it matters:

You can use Maestro as a brainstorming partner, then refine your ideas interactively.

Weak Prompt:

“Give me booth ideas.”

Strong Prompt:

“Suggest 5 attention-getting booth experiences under $1,000 for a sustainability-themed product launch. Then help me build out the top one.”

PRO TIP #10: Be Honest About Your Limitations

Why it matters:

If you’re working solo, lacking assets, or under-resourced, Maestro can simplify its outputs and recommend realistic solutions.

Weak Prompt:

“Design a cool space.”

Strong Prompt:

“We don’t have a designer or an exhibit agency. Can you suggest a basic floorplan and recommend pop-up display items we can order online for under $2,000?”

PRO TIP #11: Let Maestro Help with Team Training

Why it matters:

Many show outcomes hinge on your staff’s preparation. Maestro can help script, brief, and coach your on-site team.

Weak Prompt:

“How do I brief my team?”

Strong Prompt:

“Create a 1-page pre-show brief for our booth staff, including our show goals, key talking points, shift schedules, dress code, and emergency contacts.”

PRO TIP #12: Use Show Names to Trigger Industry Awareness

Why it matters:

Major shows have unique formats, audiences, and buyer journeys. Mentioning the show gives Maestro a deeper frame of reference.

Weak Prompt:

“Plan our next exhibit.”

Strong Prompt:

“We’re preparing for IMEX America. Can you help us develop a messaging plan tailored to incentive travel buyers and meeting planners?”

PRO TIP #13: Provide Sample Content to Improve Results

Why it matters:

If you provide examples of what you've used before, Maestro can edit, improve, or rewrite in a consistent voice.

Weak Prompt:

“Make this better.”

Strong Prompt:

“Here’s our 2023 follow-up email for leads from HIMSS. Please update it for this year’s show and make it more action-oriented.”

PRO TIP #14: Ask for Editable Templates

Why it matters:

If you plan to reuse a document or system, ask Maestro to create a version you can update and share.

Weak Prompt:

“Give me a schedule.”

Strong Prompt:

“Build a booth staffing template in table form that I can copy into Google Sheets, showing daily coverage for a 3-day show with 4 team members.”

PRO TIP #15: Prompt for Audience Pain Points

Why it matters:

The best messaging solves problems. Tell Maestro what your prospects are struggling with so it can craft more compelling content.

Weak Prompt:

“Write a pitch.”

Strong Prompt:

“Create a 30-second pitch for CFOs at manufacturing companies who are frustrated by rising logistics costs and inefficient procurement systems.”

PRO TIP #16: Include a Call to Action in Output Requests

Why it matters:

Many users forget to include a next step. Maestro can insert specific CTAs that drive action if you prompt for it.

Weak Prompt:

“Write an ad.”

Strong Prompt:

“Write a LinkedIn ad promoting our trade show demo experience, with a CTA to schedule a time slot via Calendly.”

PRO TIP #17: Tell Maestro Your KPIs

Why it matters:

When you define success, Maestro can help you track, measure, and optimize for it.

Weak Prompt:

“Help us succeed.”

Strong Prompt:

“Our KPI is to generate 150 MQLs. Suggest an activation plan that drives badge scans, on-site meetings, and follow-up engagement.”

PRO TIP #18: Use Maestro for Post-Show Debriefs

Why it matters:

The event isn’t over when the floor closes. Maestro can help turn booth scans into pipeline by automating follow-up workflows.

Weak Prompt:

“What do I do after the show?”

Strong Prompt:

“We scanned 200 badges and held 30 high-value meetings. Can you create a lead tiering framework and write email sequences for each tier?”

PRO TIP #19: Prompt for City- or Venue-Specific Advice

Why it matters:

Union rules, drayage costs, traffic, and hotel proximity vary by city and venue. Maestro can optimize for location.

Weak Prompt:

“Help with logistics.”

Strong Prompt:

“We’re exhibiting at McCormick Place in Chicago. What should we know about load-in scheduling, union labor rules, and which hotels have shuttle access?”

PRO TIP #20: Use Numbers and Ranges

Why it matters:

Specific numbers help Maestro calculate and recommend within budget, time, and staffing limits.

Weak Prompt:

“Plan our giveaways.”

Strong Prompt:

“We have $1,500 for giveaways and expect 1,200 attendees. Suggest branded items under $2 each that align with our AI + Security theme.”

PRO TIP #21: Break Big Prompts Into Smaller Tasks

Why it matters:

Complex requests work better when broken into a sequence. Think of Maestro as a collaborative partner, not a one-shot solution.

Weak Prompt:

“Build our entire show plan.”

Strong Prompt:

“Let’s start with pre-show outreach. Then we’ll move to in-booth engagement and finally post-show follow-up.”

PRO TIP #22: Use “Help Me Think” Prompts

Why it matters:

Maestro is great for brainstorming—especially early-stage planning when ideas haven’t formed yet.

Weak Prompt:

“Write our booth theme.”

Strong Prompt:

“Help me brainstorm 5 bold booth themes that align with our new product launch around the concept of ‘decentralized energy.’”

PRO TIP #23: Ask for Visual Flow and Layout Planning

Why it matters:

A well-designed booth guides traffic. Maestro can plan zones and flow to maximize visitor engagement.

Weak Prompt:

“Help with booth layout.”

Strong Prompt:

“We have a 20x20 island booth. Create a layout plan with separate zones for demos, meetings, and giveaways, and suggest how to guide attendee movement.”

PRO TIP #24: Request Support for Speaking Engagements

Why it matters:

Many shows include panel discussions, talks, or on-stage demos. Maestro can help you craft content for those appearances.

Weak Prompt:

“Help with my panel.”

Strong Prompt:

“I’m on a panel at RSA on cloud data privacy. Help me write a 2-minute intro, 2 stats to use, and a closing line that promotes our booth.”

PRO TIP #25: Use Maestro as a Coach, Not Just a Writer

Why it matters:

You can ask Maestro to critique, improve, or rework drafts you’ve already created. Think of it as your editor-in-chief.

Weak Prompt:

“Fix this email.”

Strong Prompt:

“Here’s a follow-up email we sent after the show. Can you evaluate tone, tighten language, improve the CTA, and suggest a more engaging subject line?”