Hybrid Events - Genesis Exhibits | Blog
Archive by category: Hybrid EventsReturn
In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?
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There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.
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This word, hybrid, requires an extensive and serious treatment. A proper understanding of its various meanings being thrown around the business community and, in particular, the marketing world, is crucial to charting an effective plan.
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